SEO: SEO Company Describes Basics of Search Engines

Search Engine Optmisation, also known as SEO comes in many forms. The basics of it is someone that knows how to apply a specific set of techniques to a website in order for a search engine, the most important one is Google, to better understand the website, and therefor rank it higher in searches.

What Exactly Is A Search Engine?

I reached out to some experts that provide SEO services and this is what they told me.

A search engine such as Google, Bing, or DuckDuckGo is simply a database that indexes many different pages of many different websites all across the internet.  The the search engine has an algorithm, which is basically just an equation, or many different equations, that try to match up the search that is entered with all the different webpages that are indexed in it’s database, to bring back the ones that are most relevant and useful to the searcher.

It is not as easy as it sounds.  Google is the dominant search engine that has the most web users.  Although many say that Bing and DuckDuckGo provide better search results, Google is entrenched in the mind of the user.  It has a dominant business moat.

Importance of First Page Ranking

Search Engine Optimisation is all about getting on the first page of the search results.  So what is a search result.  Well, if you search for “dog collars”, there may be 1,200 different dog collars available for purchase, but there is only room on the first page of the search results for ten listings.

The ideas is that you get a page on your website to show up in the first ten results, so it appears on the first page of the search results.  This is important because nine out of ten people that search for “dog collar” are not going to click to the results on the second page.

The want a quick and easy result, so they will pick something on the first page.  And all the other 1,190 dog collars never get seen.  What is more is that the higher your website appears on the first page, the more visitors you get.

It is for the same reason that no one goes to the second page, it is because everyone wants the quick easy answer.  Instead of scrolling down to the bottom of the results, the search will usually pick one of the first results they see.

The number one results usually gets about 40 percent of the clicks, the number two result gets about 15 percent and the numbers just drop off from there.

That is the most basic value of the search engine optimization.  If you show up higher for “dog collars” you will sell more.  The higher search results are more valuable.

What You Can Do: DIY SEO

Now that you know what SEO is and why it is so important, you can go an implement the basics on your website.

For the average website owner, you will want to focus on the basics of On-page Optmisation.

The first thing you want to fix is your website title.  If you are an attorney and your practice name is Bob Parson Law and you specialize in family law, you need to get that on your homepage website title.

An example might be: Family Lawyer | Bob Parson Law.  It is important to try to fit your keyword into your website title.

Next up is to have clean or pretty URL’s.  To understand a pretty or clean URL, let’s start with a bad one.  Here is an example of a bad URL{?=456.  That doesn’t give you any useful info.

Here is a good or clean URL

Easy to see the difference right? We can get some info about the inner page from the pretty URL.  The inner page is almost guaranteed to have information about “family law services”.

This is one of the instances where what’s good for a human is also good for a machine.  Even a machine, a search engine, will better understand a clean URL.  It just give more information.

Something very similar to clean URL’s are image file names.  By default an image file name may look something like this IMG_20190311_093704135.jpg.

What the heck is that?  That file name tells us nothing about the image.  You see how it is the same problem with the bad URL’s?

You want to rename the image file to something that describes the picture and that should match the overall theme of your web page in general.  It this case a better name for the image would be small-dark-wood-coffee-table.jpg.

Much better right?  Now a search engine would know a lot more useful information about the .Jpg image.

H Tags For SEO

H tags, also known as Heading tags, are also important to make it easier for a machine like Google to understand your webpage.  The H tag above for the heading “H Tags For SEO” is an H4.

A good general rule of thumb for H tags is to only use one H1 per page, then you can use multiple H2’s, H3’s, etc.  To learn more about H tags, as well as a bunch of other useful “how to build a website” type of stuff, definitely go and check out W3 Schools , they have a ton of useful info on that site.

Those are the basics of search engine optimisation.  Sites like Google, Bing, and Yahoo can bring a lot of traffic and customers to your website and it’s good to understand how they work.

And as a website owner, it will benefit you greatly to learn the basics of On-page optimization.  But you really don’t need to learn any more than that because then it gets very obscure and confusing.


Here Is Why You Need Search Engine Optimization

Can you imagine being business owner and reading this stuff about neural matching and wondering how this will affect traffic going to your business?

SEO Services for Businesses

This is exactly why a business can’t go with out quality search engine optimization services.  Your website is the online representation of your business.


Your website IS your business!


You just can not leave this stuff up to chance.  Just hoping that Google will understand what your business is about, is not a good way to go.


Google is all concerned about neural matching, and machine learning, and artificial intelligence. Google is also taking up an increasing amount of their search results, with their paid ads, which are often not relevant at all.


They are not concerned with making sure your business is accurately represented in the search results.


So what can you do?  Well, do not worry.  All is not lost.


SEO is here to help you.  SEO is designed to understand what types of information Google needs to understand your business.  This is important because even with all of Google’s fancy smancy machine learning, it still is not that smart and needs all the help it can get, so it understand the information on your website.


Good search engine optimization is about building your business that attracts a lot of traffic from search engines.  So you have to build your website up to web standards and norms.


You basically have to hold googlebot’s hand (to learn more about googlebot read this:, when it comes to visit your website, and take it around and tell it all the information that it needs.  You can not assume that the bot understands anything.  You basically need to spell everything out for it.


This is not meant to bash Google.  This is meant to describe the reality of the situation and hopefully show you why you need SEO.


You have a website that you spent a bunch of money on so that it is user friendly for your customers and so that there is some good information on the website to read and interact with.


To make sure that folks are able to find your website through the search engine, you need to tilt as many variables in your favor as you can.


A good SEO understands this and has probably done this for hundreds of different websites.  And that is what you are paying for.  You are paying for the experience of someone that knows what they are doing and you are also paying for the services and tools they use to adequately build out your website.


Google is getting more complex everyday.  But do not worry.  Find someone that knows what they are doing and have them help you and your business will be just fine.


3 Practical Tips To Improve The Position Of Your Website On Google

Google, and all search engines, in general, are improving their evaluation methods every day and have become smarter. The purpose of these search engines is to give their users the most accurate answers to their searches and provide them in the shortest possible time. For that reason, websites that want to be in the top positions of Google or other search engines must follow their “rules.”

Probably, you’ve heard about these rules before: put your keyword in the page title, in <h1>, build links, etc. We SEO experts follow those rules, but, many times, we do not achieve the results and traffic we expect since our pages do not get the position we believe they deserve.

  • On-Page SEO and content optimization

The first thing we must do to improve the position of our website concerning a Keyword is an internal analysis (On-Page) and optimize our page. To start from the basics, it is necessary to look at aspects such as titles, meta descriptions, H1s, and the content (text) on the page. Ask yourself if the content you have on your page is clear enough for your visitor.

It is possible to repeat our main Keyword 20 times or more, but, that only worked in the old days of SEO, at present, this does not guarantee to obtain a good ranking. The most important thing is the QUALITY of the content and how it satisfies the user’s search.

Remember that we are making content for humans. Give a read to the content of your page. What are you telling your potential customers? For this exercise, you can ask a professional writer and a random person who thinks about the text, and both views can give you valuable insights or feedback.

How can they get it?

Invite your visitor to take action and make it easy for them. What do they have to do to get what they see on the screen? You have to call, send a message, fill out a form … You decide. Just make sure you tell him how to get your product or service, and that this call to action (CTA) is at the top of the page.

If you answer these two questions and place the most important content at the top of the page, that will be the first text that the user and Google or another search engine will see when they reach your page.

  • Build Links

For SEO, the links are good, and a link from a website with an excellent reputation will help lift the authority of your domain, and consequently, the positions of your keywords in the search results. Even so, many SEO experts still underestimate the power of links. A clear example is how they ignore No-follow links. A no-follow link can take you very valuable traffic; it is also proven that Google uses non-follow links to navigate and discover websites on the internet. Social network links are a clear example of this.

All links are powerful (except those that come from spam sites). Build all kinds of links to your website. And you can start with the easiest ones like local directory links like Yellow Pages or Yelp. If you discover some type of directory specific to your industry, do not hesitate to be there, and generate a link to your page.

  • Start Blogging

Last but not least, a blog will greatly help increase your position in search results. Blogs usually have fresh content (which Google loves), and builds trust and authority against search engines and users.

Think of some topics you can discuss in your company’s blog and write a weekly entry to get started. You can also blog with the most frequently asked questions about your product or service. Remember to link from your blogs to your service or product pages. Include your keywords in the blog text naturally, and most importantly, make your blog interesting.

In conclusion

After optimizing the content of your website, creating external links to it, and blogging about your product or service, Google and the other search engines will recognize your good work and will reward you by giving you a better position in your results, simply because they will realize that what you have on your website is good for users and answers their questions or helps solve their problems.